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Do you like the struggle or the dream
Do you like the struggle or the dream In marketing and sales, you cannot avoid running into one of these two patterns: either you are confronted with a problem you are struggling with. Or you are sold a dream. Aspiration-based marketing, if you want the official term.This post is about the dream version. Because there is something in it we rarely name.The promise always sounds the same:" π π°πΆ π’ππ³π¦π’π₯πΊ π©π’π·π¦ πͺπ΅ πͺπ― πΊπ°πΆ. ππ΅ πͺπ΄ π’ππ³π¦π’π₯πΊ π΅π©π¦π³π¦, π«πΆπ΄π΅ πΆπ―π³π¦π€π°π¨π―πͺπ΄π¦π₯, π΄πΆπ±π±π³π¦π΄π΄π¦π₯, πΆπ―π΄π¦π¦π―. ππΆπ΅ π π΄π¦π¦ πͺπ΅. ππ―π₯...